Privacy Policy.

1. Who we are

Life Resort Marrakech is a private retreat and training resort in Lalla Takerkoust, Marrakech, Morocco. In this policy, “Life Resort”, “we”, “us” and “our” refer to the operator of Life Resort Marrakech and the website liferesortmarrakech.com.

For privacy questions, contact us at info@liferesort.co.uk.

2. Information we may collect

Depending on how you interact with us, we may collect:

• your name, email address, phone number and contact details;
• booking and stay details, such as dates, number of guests and accommodation preferences;
• training, retreat, dining, transfer or experience enquiries you send us;
• information you choose to include in forms, emails, WhatsApp messages or other communications;
• payment or transaction information provided through booking or payment providers;
• technical website information such as IP address, browser type, device information, pages visited and cookie data where applicable.

Please do not send sensitive personal information unless it is genuinely necessary for the service you are asking us to provide.

3. How we use your information

We may use personal information to:

• respond to enquiries and communicate with you;
• process and manage accommodation, training, retreat, dining, transfer or experience bookings;
• provide customer support before, during and after a stay;
• send information that is necessary for a booking or requested service;
• improve our website, services and guest experience;
• protect the security of our website, systems, guests and business;
• meet legal, accounting, tax, fraud-prevention or regulatory requirements where applicable.

Where a legal basis is required, we rely on the basis that applies to the situation, such as performing a contract, taking steps at your request before a contract, complying with law, legitimate business interests, or consent.

4. When we share information

We do not sell your personal information. We may share information only where reasonably necessary with service providers that help us operate the website or deliver your booking, for example booking platforms, payment providers, technology providers, transfer providers, accountants or professional advisers.

We may also disclose information where required by law, to protect legal rights, or in connection with a business reorganisation or transfer.

5. Bookings and payments

Online bookings may be handled through third-party booking systems, including the official Life Resort booking platform. Payments may also be processed by third-party payment providers depending on the payment method you choose.

Those providers may collect and process information under their own privacy terms. Life Resort does not ask you to send full payment-card details by ordinary email or contact form.

6. Cookies and website analytics

Our website may use essential cookies and, where enabled, analytics or similar technologies to understand website use, remember preferences, support booking functionality and improve performance.

Where consent is required for non-essential cookies, you should be given a choice before those cookies are used. You can also control cookies through your browser settings.

7. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose it was collected, including to manage bookings, respond to enquiries, maintain business records, resolve disputes and meet legal or accounting obligations.

8. Your privacy rights

Depending on the law that applies to you, you may have rights over your personal information, including the right to request access, correction, deletion, restriction, objection or a copy of certain information, and to withdraw consent where processing is based on consent.

To make a request, email info@liferesort.co.uk. We may need to verify your identity before completing a request.

9. Security and international services

We use reasonable organisational and technical measures designed to protect personal information. No internet or storage system can be guaranteed to be completely secure.

Because guests, service providers and technology platforms may be located in different countries, information may sometimes be processed outside the country where you live. Where required, appropriate safeguards should be used for those transfers.

10. Contact and policy updates

We may update this policy when our website, services or legal requirements change. The current version will be published on this page with an updated date.

Privacy enquiries can be sent to info@liferesort.co.uk.